According to the report, Amazon plans to launch a special "summer sale" at the end of this month. With this news, it seems that prime day will be postponed this year.

This summer's promotion shows that Amazon is about to return to normal, and provides a great opportunity for sellers to make up for sales losses cause by Covid-19.

Before that, here's what we know about the upcoming sales campaign:

What is the "6.22 summer sale"?

Unlike prime day, which offers a full stop promotion, this promotion seems to only apply to fashion brands. Amazon requires sellers to offer discounts of at least 30% on their products to increase appeal and sales.However, it's not clear whether the sale is only aimed at Amazon's prime sellers.

When will the promotion begin?

According to CNBC, the push will begin on Monday, June 22, and is expected to take 7-10 days.

Why does Amazon launch the summer promotion?

In the case of win-win situation among sellers, buyers and Amazon, this summer promotion is very meaningful, which can improve the shopping desire of consumers and the sales of sellers. At the same time, this promotion provides more opportunities for sellers to sell out the seasonal inventory effect by the outbreak and prime day delay.

Which retailers will be involved?

This promotion seems to be an invitation only event, only the seller who receives the invitation from Amazon can participate. But if you don't receive an invitation, it doesn't mean you're completely excluded.